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Lead social influencer
Research and identify key influencers, bloggers and online media. Secure and negotiate earned and paid placements including interviews, reviews, news items, giveaways, video segments, etc. Negotiate and execute paid blogs/blog networks. Build strong relationships with social influencers through seeding programs and regular communication. Develop press releases, media alerts, case studies and testimonials. Stay on top of industry trends, the latest PR/social media advancements and relevant campaigns.
Knowledge of social media channels, such as Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, Tumblr, and Instagram. Experience in working with MacOS and Microsoft Office (Word, Excel, PowerPoint).